Welcome to Lucid Photography's Blog

Hi,

I'm Clare, director and principal photographer at Lucid Photography. We cover Brisbane, Sunshine, Gold and Tweed Coast.

Browse through some of our latest work and get to know us better... or better still, call us for a chat! 1300 911 656.

August 15, 2012

The marketing brief was very specific; capture images that show the caring, human side of staff at Trilby Misso… we’re not about the image, we’re all about our clients.

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filed under: Commercial, Published

Recently, I was commissioned by prominent Brisbane law firm, Trilby Misso, to capture new head shots for their Brisbane and Robina offices. They also wanted me to create ‘hero’ shots, that reflected their ‘we care’ approach to interacting with clients. They wanted images that resonated with the every day person, consciously stepping away from the ‘high brow lawyer’ stereotype.  I met with the marketing team, website designers and copy writers, so that we were all on the same page and congruent in our approach.

Over two days, we shot on location at their City and Robina offices, allowing me the opportunity to connect with lawyers, partners and personnel who were down to earth, relaxed and personable… they lived up to their brand. I used portable studio lighting with light modifiers, designed to capture warm, connected and intimate images… the opposite of stock photography. The head shots, whilst still engaging, were kept clean and simple, deep etched to a pure white background, so we could use them as bio thumbnails for the website.

Here are a few of my favourite ‘Hero’ shots, and a few of the individual head and full body shots too. I captured images for over 60 personnel over the two days, so a few too many to share here, but these will give you a good idea. Visit Trilby Misso’s new website, to see the images in use, and click on the ‘Four Arrows’ sign in the slideshow toolbar, to enjoy the images in full screen.

 

March 20, 2012

Every now and then, I meet a woman who genuinely inspires me… not the stereo-typical ‘high achiever who’s making a motza!’, but instead a real woman, who’s passion, dedication, and honest humanity, sees her successfully running a business, raising a family, experience love and cope with loss, and yet still, is making a difference. Now THAT inspires me…

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filed under: Events

Every now and then, I meet a woman who genuinely inspires me…  not the stereo-typical ‘high achiever who’s making a motza!’, but instead a real woman, who’s passion, dedication, and honest humanity, sees her successfully running a business, raising a family,  experience love and cope with loss, and yet still, is making a profound difference. Now THAT inspires me.

Terri Irwin from Australia Zoo, was the highly entertaining and moving keynote speaker at the brilliant Business Chicks Breakfast, held at the elegant Sofitel Hotel in Brisbane last week. This quarterly event, hosted by Channel 7 presenter and MC extraordinaire – Jillian Whiting, is a fantastic highlight on the business women’s calendar, an event not to be missed.

You could feel the awe, as 400 women (and a few confident men!) listened to her inspiring life story, and the profound lessons she has learned along the way.  With a wicked sense of humour, Terri had us  laughing out loud, as she compared the love making skills of Crocodiles to those of Aussie men!   We witnessed her absolute love of her children and her iron will to continue on, accepting that we all grieve in different ways. Everyone walked away feeling uplifted, inspired and all the better for having gained a more indepth insight, into the woman behind ‘the man’ that was such a legend.  Terri shines in her own right.

Here are some of the images I captured that morning, as the official BC Brisbane photographer.  I love getting feedback, so if you appreciate this post, you can ‘Like’, share on twitter, or ‘+1′ below.

 

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February 6, 2012

When a young girl’s heartfelt wish to have a MasterClass with the 2011 MasterChef winner, Kate Bracks comes true… I was honoured to be asked to capture all the laugh, hugs and special memories for the Make-A-Wish foundation.

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filed under: Personal

As a mother and a photographer, I feel very blessed… I have healthy, happy kids and I love my work.  So when the Make-A-Wish foundation got in touch with me and asked if I’d be willing to donate my time and talents to this worthy cause, I was happy to participate.

A beautiful young girl, Caitlyn, had been battling a life threatening condition, and whilst undergoing treatment in hospital, tuned in to watch MasterChef and her favourite contestant Kate every week – it kept her spirits up and gave her something to look forward to.  After receiving a heartfelt letter at the Make-A-Wish foundation, they approached Kate to see if she would help make this brave young girl’s wish come true. Needless to say, when Kate heard about Caitlyn’s Masterclass wish, she agreed to jump on the next plane and create a special ‘chocolate cake’ junior masterclass for Caitlyn and her supportive brother Jack.

It really was a privilege to capture the excitement, laughs, hugs and cooking on camera, then present all the images to Caitlyn and her family to treasure.  She’s a very special young girl and deserved to have such a memorable day, and Kate Bracks,  I have to say, was so genuinely caring and giving of her time and attention, it was hard to keep a dry eye in the house!

 

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February 3, 2012

Commissioned by Latte Magazine, I went on location to capture dynamic images, of the woman behind the iconic brand… Lorna Jane.

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filed under: Commercial, Published

Just loved catching up with the amazing Lorna Jane on a recent shoot for Latte Magazine. On location at the Lorna Jane headquarters in Brisbane, she really is a fantastic ambassador for her brand; beautiful, fit, colourful and real. We captured some great corporate portraits and genuine candid moments, and her dog is just adorable!

February 3, 2012

Thanks for stopping by, at last our sleek new blog is up and running! So that you don’t see a plain old blank page, I thought I’d say a quick hello before posting tomorrow. I’ll be sharing some gorgeous shots of ‘THE’ Lorna Jane, from a recent shoot for Latte Magazine. This blog is your [...]

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filed under: Updates

Thanks for stopping by, at last our sleek new blog is up and running!

So that you don’t see a plain old blank page, I thought I’d say a quick hello before posting tomorrow. I’ll be sharing some gorgeous shots of ‘THE’ Lorna Jane, from a recent shoot for Latte Magazine.

This blog is your chance to view some of our recent work, and also get to know us better. For contact details and more about Lucid, click the HOME link above to return to the Lucid Photography website.